Mastering Amazon's White Background Image Requirements 2025
Amazon is notoriously strict about image compliance. Your main image determines your listing's fate—non-compliant images can lead to immediate suppression, costing you sales and visibility during the crucial ranking period.
In this comprehensive guide, we'll cover everything you need to know about Amazon's 2025 image requirements and show you how to ensure 100% compliance while maximizing visual impact.
📋 Amazon's Official Image Requirements (2025)
To ensure your listing stays live and indexed, your main image MUST meet ALL of these criteria:
Main Image (MAIN) Requirements
- ✓ Pure white background: RGB 255, 255, 255 exactly
- ✓ Actual product only: No illustrations, graphics, or placeholders
- ✓ 85% frame fill: Product should occupy 85% or more of the image
- ✓ No text or graphics: No watermarks, logos, borders, or promotional text
- ✓ Minimum resolution: 1000px on longest side (1600px+ for zoom)
- ✓ Square or vertical: 1:1 or taller aspect ratio preferred
⚠️ Important Note
Amazon uses automated systems to review images. Even a 1-pixel deviation from pure white (e.g., RGB 254,255,255) can trigger suppression. Manual review is rare and slow—prevention is key.
🚫 Top 7 Mistakes That Get Listings Suppressed
1. Off-White Backgrounds
The #1 cause of suppression. To the naked eye, RGB 250,250,250 looks white. To Amazon's algorithm, it's gray—and grounds for immediate suppression.
2. Pixelated Edges ("Jaggies")
Poor background removal tools leave rough, pixelated edges around your product. Amazon's AI detects this as low quality.
3. Color Fringing
When background removal leaves colored halos around product edges (often green or magenta), Amazon may suppress the listing.
4. Product Too Small
If your product fills less than 85% of the frame, the listing may be flagged. This is especially common with accessories and small items.
5. Invisible Watermarks
Some sellers add transparent watermarks thinking they're invisible. Amazon's systems detect these patterns.
6. Props or Accessories Not Included
If you show items that aren't included in the purchase, customers will report it, leading to listing removal.
7. Wrong File Format
CMYK color profiles or unusual file formats can cause color shifts that trigger compliance issues.
✅ How Avocado AI Guarantees Compliance
Avocado AI is built specifically for Amazon sellers with compliance as the foundation:
- Guaranteed Pure White: Our engine forces exact RGB 255,255,255 backgrounds—no exceptions
- AI Edge Detection: Sub-pixel accurate product segmentation eliminates jaggies and fringing
- Auto-Centering: Products are automatically positioned to meet the 85% rule
- Correct Output: sRGB color profile, JPEG/PNG format, optimized file sizes
- Pre-Submission Check: Built-in validation before you upload to Amazon
💡 Beyond Compliance: Optimizing for Conversion
A compliant image gets you indexed, but a great image gets you the click. Here's how to stand out:
Natural Drop Shadows
Subtle shadows are allowed and highly recommended. They prevent the "floating" effect and make products look more tangible. Avocado AI's "Shadow AI" feature adds realistic shadows automatically.
Optimal Angles
Test multiple angles (front, 3/4 view, hero angle) to find what converts best for your category. Generate variations with AI instantly.
Consistent Brand Styling
When customers search and see your listings together, consistent styling builds brand recognition and trust.
🛡️ Never Get Suppressed Again
With Avocado AI, every image is automatically compliant. Focus on growing your business while we handle the technical requirements.
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